{"id":6751,"date":"2026-03-10T14:20:42","date_gmt":"2026-03-10T13:20:42","guid":{"rendered":"https:\/\/www.amarodoncarlo.it\/our-story\/"},"modified":"2026-05-15T05:25:41","modified_gmt":"2026-05-15T03:25:41","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.amarodoncarlo.it\/en\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6751\" class=\"elementor elementor-6751 elementor-5086\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0bb404 e-con-full e-flex e-con e-parent\" data-id=\"b0bb404\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-35f07c3 e-con-full container-titleFissi e-flex e-con e-child\" data-id=\"35f07c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef345e3 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"ef345e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"173\" height=\"283\" src=\"https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/baloon_car.webp\" class=\"attachment-full size-full wp-image-6655\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f02d647 font-fisterra elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f02d647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE BIRTH OF AN AMARO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f4473e e-con-full e-flex e-con e-child\" data-id=\"3f4473e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-99553c2 e-con-full e-flex e-con e-child\" data-id=\"99553c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6450adf e-con-full e-flex e-con e-child\" data-id=\"6450adf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c95a71 elementor-widget elementor-widget-text-editor\" data-id=\"7c95a71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In a small corner of the world, among silent streets and flickering lights, an old wine shop preserved time itself, sealed inside bottles on its shelves. Decades of wines, grappa, and rare spirits had passed through it, accompanying entire generations. <\/p><p><span style=\"font-size: 1rem;\">Meanwhile, in the back room\u2014where the air was thick with aromas and the reflections of barrels whispered secret stories no one dared to tell aloud\u2014Don Carlo was born: an elixir made of spices, herbs, and carefully selected fruits, blended according to an ancient ritual passed down from mother to daughter in the kitchens of historic homes.<\/span><\/p><p><span style=\"font-size: 1rem;\">Prepared through measured ingredients and precise processes, Amaro Don Carlo has a legendary soul, capable of enchanting anyone with its smooth drinkability. Intense, mysterious, enveloping, it is a companion for stories for those who wish to embrace life with passion and depth. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a8fdf6 e-con-full e-flex e-con e-child\" data-id=\"3a8fdf6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:40}},&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_direction&quot;:&quot;in-out&quot;,&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:40}},&quot;background_motion_fx_blur_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-433624d elementor-absolute elementor-widget elementor-widget-image\" data-id=\"433624d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"173\" height=\"283\" src=\"https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/baloon_car.webp\" class=\"attachment-full size-full wp-image-6655\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd2407 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"6fd2407\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"234\" height=\"425\" src=\"https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/ballon_bike.webp\" class=\"attachment-full size-full wp-image-6653\" alt=\"\" srcset=\"https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/ballon_bike.webp 234w, https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/ballon_bike-165x300.webp 165w\" sizes=\"(max-width: 234px) 100vw, 234px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c944cce e-con-full e-flex e-con e-parent\" data-id=\"c944cce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5ebb5fd e-con-full container-titleFissi e-flex e-con e-child\" data-id=\"5ebb5fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f47b8f font-anultra elementor-widget elementor-widget-heading\" data-id=\"9f47b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DON CARLO: THE PACT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608f853 font-fisterra elementor-widget elementor-widget-heading\" data-id=\"608f853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OF THE SHORT NIGHT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f34c681 e-con-full e-flex e-con e-child\" data-id=\"f34c681\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7bc80c4 e-con-full e-flex e-con e-child\" data-id=\"7bc80c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cd7afbd e-con-full e-flex e-con e-child\" data-id=\"cd7afbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_direction&quot;:&quot;in-out-in&quot;,&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:50}},&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4726beb elementor-absolute elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4726beb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"173\" height=\"283\" src=\"https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/baloon_car.webp\" class=\"attachment-full size-full wp-image-6655\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-944163d elementor-absolute elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"944163d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"173\" height=\"283\" src=\"https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/baloon_car.webp\" class=\"attachment-full size-full wp-image-6655\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5910465 e-con-full e-flex e-con e-child\" data-id=\"5910465\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d16e48 elementor-widget elementor-widget-text-editor\" data-id=\"1d16e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For generations, when the calendar marks the boundary between June 23rd and 24th, the earth holds its breath. It is the shortest night of the year, when light lingers for one last instant before yielding to darkness, and everything seems charged with invisible energy. Dew settles slowly on the leaves, the stars keep silent watch, and walnut trees offer themselves to the world in their most tender and fragrant moment.  <\/p><p>At this time, according to the ritual, the walnuts reach perfect ripeness: the husk tender, the kernel rich with sap. Harvested in silence under the glow of the stars, they arrive at the shop like gifts from nature. <br><span style=\"font-size: 1rem;\"><br>It is said that, precisely in that suspended hour, the walnuts were picked one by one, before dawn could dissolve the enchantment. Brought into the shop like small green treasure chests, they awaited skilled hands\u2014experienced female hands\u2014capable of opening them without breaking their secret. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b28fc8 e-con-full e-flex e-con e-child\" data-id=\"3b28fc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-58c9efd e-con-full e-flex e-con e-child\" data-id=\"58c9efd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ced9d76 elementor-widget elementor-widget-text-editor\" data-id=\"ced9d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Around the great tree, once, figures gathered wrapped in the cloaks of night. Not dark shadows, but guardians of ancient knowledge: they knew the power of the walnut husk, its ability to bind, to protect, to awaken dormant desires. From their wisdom came an infusion as dark as midnight and as bright as a promise.  <\/p><p><span style=\"font-size: 1rem;\">Through suspended aromas and measured gestures, the walnut husks were transformed into Don Carlo: the seal of an ancient balance\u2014the light that prevails over shadow, the good that turns mystery into harmony.<\/span><\/p><p>Every sip preserves the echo of that short night, when nature opens itself and entrusts its fruits to those who know how to listen. It is not dark magic, but a pact with the earth and the stars: a ritual that continues, discreet and powerful, at the heart of Don Carlo\u2019s story. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f50bbc9 e-con-full e-flex e-con e-child\" data-id=\"f50bbc9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_direction&quot;:&quot;out-in-out&quot;,&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:50}},&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a580f9d elementor-absolute elementor-widget elementor-widget-image\" data-id=\"a580f9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"234\" height=\"425\" src=\"https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/ballon_bike.webp\" class=\"attachment-full size-full wp-image-6653\" alt=\"\" srcset=\"https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/ballon_bike.webp 234w, https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/ballon_bike-165x300.webp 165w\" sizes=\"(max-width: 234px) 100vw, 234px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>THE BIRTH OF AN AMARO In a small corner of the world, among silent streets and flickering lights, an old wine shop preserved time itself, sealed inside bottles on its shelves. Decades of wines, grappa, and rare spirits had passed through it, accompanying entire generations. Meanwhile, in the back room\u2014where the air was thick with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6751","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The born of a bitter<\/title>\n<meta name=\"description\" content=\"Amaro Don Carlo is an artisanal herbal liqueur crafted in a workshop, blending Campania\u2019s traditions with ancient rituals. Discover its history.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.amarodoncarlo.it\/en\/our-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The born of a bitter\" \/>\n<meta property=\"og:description\" content=\"Amaro Don Carlo is an artisanal herbal liqueur crafted in a workshop, blending Campania\u2019s traditions with ancient rituals. Discover its history.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.amarodoncarlo.it\/en\/our-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Amaro Don Carlo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-15T03:25:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/baloon_car.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"173\" \/>\n\t<meta property=\"og:image:height\" content=\"283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/our-story\\\/\",\"url\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/our-story\\\/\",\"name\":\"The born of a bitter\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/our-story\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/our-story\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/baloon_car.webp\",\"datePublished\":\"2026-03-10T13:20:42+00:00\",\"dateModified\":\"2026-05-15T03:25:41+00:00\",\"description\":\"Amaro Don Carlo is an artisanal herbal liqueur crafted in a workshop, blending Campania\u2019s traditions with ancient rituals. Discover its history.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/our-story\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/our-story\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/our-story\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/baloon_car.webp\",\"contentUrl\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/baloon_car.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/our-story\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/\",\"name\":\"Amaro Don Carlo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/#organization\",\"name\":\"Amaro Don Carlo\",\"url\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/logo.svg\",\"width\":135,\"height\":38,\"caption\":\"Amaro Don Carlo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.amarodoncarlo.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The born of a bitter","description":"Amaro Don Carlo is an artisanal herbal liqueur crafted in a workshop, blending Campania\u2019s traditions with ancient rituals. Discover its history.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.amarodoncarlo.it\/en\/our-story\/","og_locale":"en_US","og_type":"article","og_title":"The born of a bitter","og_description":"Amaro Don Carlo is an artisanal herbal liqueur crafted in a workshop, blending Campania\u2019s traditions with ancient rituals. Discover its history.","og_url":"https:\/\/www.amarodoncarlo.it\/en\/our-story\/","og_site_name":"Amaro Don Carlo","article_modified_time":"2026-05-15T03:25:41+00:00","og_image":[{"width":173,"height":283,"url":"https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/baloon_car.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.amarodoncarlo.it\/en\/our-story\/","url":"https:\/\/www.amarodoncarlo.it\/en\/our-story\/","name":"The born of a bitter","isPartOf":{"@id":"https:\/\/www.amarodoncarlo.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.amarodoncarlo.it\/en\/our-story\/#primaryimage"},"image":{"@id":"https:\/\/www.amarodoncarlo.it\/en\/our-story\/#primaryimage"},"thumbnailUrl":"https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/baloon_car.webp","datePublished":"2026-03-10T13:20:42+00:00","dateModified":"2026-05-15T03:25:41+00:00","description":"Amaro Don Carlo is an artisanal herbal liqueur crafted in a workshop, blending Campania\u2019s traditions with ancient rituals. Discover its history.","breadcrumb":{"@id":"https:\/\/www.amarodoncarlo.it\/en\/our-story\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.amarodoncarlo.it\/en\/our-story\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.amarodoncarlo.it\/en\/our-story\/#primaryimage","url":"https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/baloon_car.webp","contentUrl":"https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/baloon_car.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.amarodoncarlo.it\/en\/our-story\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.amarodoncarlo.it\/en\/"},{"@type":"ListItem","position":2,"name":"Our Story"}]},{"@type":"WebSite","@id":"https:\/\/www.amarodoncarlo.it\/en\/#website","url":"https:\/\/www.amarodoncarlo.it\/en\/","name":"Amaro Don Carlo","description":"","publisher":{"@id":"https:\/\/www.amarodoncarlo.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.amarodoncarlo.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.amarodoncarlo.it\/en\/#organization","name":"Amaro Don Carlo","url":"https:\/\/www.amarodoncarlo.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.amarodoncarlo.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/logo.svg","contentUrl":"https:\/\/www.amarodoncarlo.it\/wp-content\/uploads\/2026\/02\/logo.svg","width":135,"height":38,"caption":"Amaro Don Carlo"},"image":{"@id":"https:\/\/www.amarodoncarlo.it\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.amarodoncarlo.it\/en\/wp-json\/wp\/v2\/pages\/6751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amarodoncarlo.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.amarodoncarlo.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.amarodoncarlo.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amarodoncarlo.it\/en\/wp-json\/wp\/v2\/comments?post=6751"}],"version-history":[{"count":3,"href":"https:\/\/www.amarodoncarlo.it\/en\/wp-json\/wp\/v2\/pages\/6751\/revisions"}],"predecessor-version":[{"id":7061,"href":"https:\/\/www.amarodoncarlo.it\/en\/wp-json\/wp\/v2\/pages\/6751\/revisions\/7061"}],"wp:attachment":[{"href":"https:\/\/www.amarodoncarlo.it\/en\/wp-json\/wp\/v2\/media?parent=6751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}